In an effort to make it easier for writers to find out how to pitch beer publications and what those outlets pay, NAGBW is working to compile information. This page will be updated as publications share information with us.
Accepted pitches are very infrequent, but if you can get deeply technical when writing about brewing without losing sight of the story, use sources for original reporting, and cover the beer industry in a serious way—by all means, drop us a line with an idea:
- Pitches not related directly to the brewing process (say, beer travel or beer culture) will not be considered.
- Please don’t waste your time, or ours, with story pitches to justify a press junket.
- For our writers who get assignments, we agree in advance to a flat fee that typically works out to about 35 cents/word, and we have paid promptly and reliably upon publication since our first issue in 2014.
- Direct pitches to editorial director Jamie Bogner at email@example.com, along with managing editor Joe Stange at firstname.lastname@example.org.
- Features – $700
- Mini-features – $325
- Podcast episode – $250
- One-off Sightlines primary sources, interviewed – $200
- One-off Sightlines secondary source recap – $125
- Blog posts (for this with GBH blogs) – $100
- B-Roll – $60
- New writer and standard article (800 to 1000 words): $350
- Having a Beer with Q&As: $300
- Travel pieces earn higher rates, but not currently assigned (COVID)
- Rates may vary depending on amount of reporting, timeline, etc.
- We presently pay £0.20p per word, to the nearest 100 words up to a maximum of £500 per piece (excluding extras should the writer also provide photography or illustrations.)
- Q&A’s are paid at a fixed rate of £250 per piece. In addition, if a writer is able to provide their own photography (and we approve its use) for any piece we offer an additional £75 on top of the existing fee.
- All invoices are paid in UK pounds sterling. International invoices are processed using a service called Transferwise, which will pay you in your native currency based on the current exchange rate.
- Mental health awareness within the beer industry
- Pop culture in relation to the beer industry
- Long-form stories
While we are still working on a limited budget and can’t pay our writers on a consistent basis, we do on occasion allocate pay for more extensive pieces relating to the topics listed above. Visit the site contact page.
Rates vary. What VinePair is looking for:
- Features: Longform reported articles (both consumer and trade) that explore what’s happening in beer culture and its communities.
- Reported articles pertaining to emerging beer trends or existing issues.
- News stories that are pertinent to beer enthusiasts or beer industry members.
- Professional Q&As, profiles, and recurring columns including: Lucky Sevens; Need to Know; and We Asked. (Note that we are not currently accepting pitches for the following: BIY – Brew It Yourself; Buy This Booze; Free Pour; Good Wine You Can Actually Find; Hop Take; Need to Know).
- Personal essays with greater social/political/cultural context and importance.
- Example: What Racism Looks Like Inside a Napa Valley Tasting Room
- Not an example: My Trip to Napa
- Seasonal content should be pitched at least 1 month prior to the event or season.
- Recipes: Developers must be professional bartenders, and the recipes must be offered for media publication only to VinePair.
- What We’re Not Looking For: Press releases or beer release announcements; product reviews; pitches from press trips to X, Y, or Z places; National Tequila/Watermelon/Pancake Day (a.k.a. hashtag holidays).